Merry Jones

  We all are attracted towards attractive and beautiful packaging designs but have you ever wondered packaging is more than just a great design. We should understand that shoppers are not in the store looking for your product, but they are on their way to another area, as a brand we have only 3 seconds timeline to stop them and engage. Hence it requires ample of things going into the making of packaging as systematic process-oriented. There are no shortcuts on steps or ignoring steps might lead to product failure. Developing a new product is a strategic investment, and hence packaging should be taken as a valuable investment. The packaging design is deciding factor of a product’s success or failure in the market. So make sure your packaging process is aligned correctly. With 17+ years of experience, DesignerPeople has enriched with knowledge of specific steps involved in creating a unique packaging and process which tracks the progress. WHAT IS PACKAGING PROCESS? It involves a seri...

Flexible packaging is the best way for a brand to reach higher in the packaging segment. Made of light materials, usually plastic or resin, it is good for food, groceries and medical companies. It has been an innovation segment giving people a low-cost and personalised method to tight packaging. Currently, unboxing is a trend, and the customer loves the experience. The art of unboxing is all about the sense of sound, touch and smell to make consumers feel the value of your brand. The latest printing techniques give a more feeling to the customer. If you are a business owner, you might be searching for the perfect package for your product. If you choose to go for a packaging design agency , then you’ll get a better idea through this blog. What is Flexible Packaging Design? Flexible packaging is a form of packaging with firm materials, which gives more low-cost and personalised options . It is a new method in the packaging segment and is popular due to its effective nature. There are dif...

Have you ever seen a Food packaging design that just grabs your eye and really pops? Product packaging is one of the most important things to consider when developing your brand identity. Not only does good product packaging design need to offer functionality, but it’s also a great opportunity to tell your brand’s story and develop a connection with the consumer. Among many things, at Jam&Co we’re a product packaging agency with plenty of experience in helping clients discover innovative and out of the box product packaging solutions. So to help spark some bright ideas that will help you stand out from the crowd and give you a leg up on competitors, let’s take a look at our ultimate guide to product packaging. It’s jam-packed with vital information to consider when you’re switching up your brand’s offering. Understand your product  Before hitting play on any product packaging design work, it’s essential to know your product in and out. Ask yourself some key questions — lik...