Food packaging for Kids – a few thoughts
Recently I came across a post for a new product for kids , and because we are currently in the process of a live kids food project it got me thinking how we go about strategically looking at creating a style that works and ticks all the boxes . Food packaging design aimed at children these days needs to be fun and exciting. It can be a bit of a challenge as it has to appeal to both kids and parent. If you get it wrong, the product is not likely to be purchased. So how do brand managers and food packaging design agencies do it? Here are a few quick and simple ideas that we followed. Mum (and Dad) have to be on board It’s fair to say that in 2021 we are paying so much more attention to what we buy, what we eat and also what our kids eat and if it’s healthy, so lets start with Mum. As Mum is the buyer we need to earn her trust. She is the gatekeeper for all things healthy, particularly when it comes to shopping for the kids, so it’s vital she...