Merry Jones

  Once you’ve gathered all of this information, it’s finally time for the fun part: the design process! Remember how you want your packaging design to tell a story? The choices you make in the design process are what’s going to help you tell that story. 1. Understand packaging layers There are three “layers” of product packaging: outer packaging, inner packaging and product packaging. Your product may need one or all three of these. Outer packaging  is the first thing a customer is going to see. It’s what protects your product from the elements. This could include the box that the product is shipped in or the shopping bag the item is placed in at the store. Inner packaging  is what keeps your product nestled safely in the outer packaging. This might be packing peanuts or tissue paper that stops something from getting jostled or scuffed. Or it might be a sealed bag that acts to preserve freshness. Product packaging design studio   is what most people think of when the...

Snack food generally do not form a part of the main meal but are items eaten in between meals for pleasure and during relaxation. Snack food are highly subjected to impulse buying and have gained popularity, today, due to: growing urban population increase in number of nuclear families increase in the number of working women media penetration leading to attraction for novel food, and higher disposable incomes Though snack food are categorised and perceived differently from region to region, by manufacturers and consumers, conventionally, snack food embrace a group of savoury, crispy items, which are ready-to-eat and are shelf stable for 2 to 16 weeks at the normal room temperature. In the last five years, revenue from the Indian savoury snacks market has increased significantly to reach Rs. 6 billion, more than twice its size previously. However, per capita consumption remains very small, as the un-packaged snacks sector is considerably cheaper. Future growth will depend upon the exten...